The RBC Newcomer Pass Program
Social and economic exclusion has a major impact on the health of newcomers. Many newcomers to Toronto are unable to fully participate in many aspects of life in Toronto as a result of poverty, unemployment, racism, stigmatization and other forms of social exclusion that limit their access to social and cultural resources.
We have a project that will include and engage newcomer families who have been in Toronto for less than 5 years. It is a simple yet innovative project that will provide families facing barriers with access to arts, culture and sport through the distribution of unused tickets and passes and the creation of special events. It is called The RBC Newcomer Pass Program.
Kids Up Front and RBC Foundation are thrilled to introduce The RBC Newcomer Pass Program to achieve our goal of including and engaging newcomer children, youth and their families by connecting them to arts, culture and sport in our city through the distribution of tickets and the creation of events. Our vision for The RBC Newcomer Pass Program is to fill seats, galleries and museums with a new demographic by providing opportunities that welcome newcomer families resulting in a greater connection to their city and a new appreciation of arts, culture and sport.
Kids Up Front helps us combat that ivory tower reputation. It let’s people know that everyone is welcome here. We think of them as our ambassadors –helping us tear down barriers, both real and perceived.
Bev Carret, Manager Community Relations, Art Gallery of Ontario
Due to financial barriers, the families we serve have few opportunities to truly experience our city. In fact, many of these families rarely leave their neighbourhoods and are unaware of the culture to be discovered in Toronto. Where many excellent community programs are bringing programming to the community, The RBC Newcomer Pass Program will take families out of their neighbourhoods, often for the first time, and introduce them to the magic of a concert, a hockey games or a trip to the zoo or the museum.